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typing on computerLeveraging social media platforms is a great way to connect with your customers and sell more of your products and services. With direct access to your customers, you have feedback about what is working for your business and what isn’t, which is valuable information in fiercely competitive markets. If you are using social media platforms to stay connected, it is important to understand how posts can impact your business.

Avoid False Advertising

With all eyes on your social media accounts, you may feel compelled to make startling claims about your product. Although you want to set your product apart, avoid making claims you cannot prove. Most importantly, you should work with your legal department to determine what claims you can make about your product or service.

Never Trash Your Competition

Your social media posts live on the Internet forever. If you make false statements about competitors within your industry, it could possibly be a liability to your company. You should keep your posts positive and focus on your business efforts, instead of your competitor’s efforts. By providing your customers with a valuable service or product, you will naturally attract customers.

Protect Customers’ and Business Partners’ Privacy

When your business experiences a win, it is common to want to share that information with the world. Social media platforms provide you with an easy way to do it. Unfortunately, you may not have the green light from your business partners or customers. Do not threaten your business relationships by posting information that may jeopardize your customers’ and business partners’ privacy.

Keep Contests and Giveaways Compliant

One snazzy way to engage customers is to offer free items online. Many businesses use this tactic as a way of gaining more exposure, but you must do it correctly in order to reduce business liability. Research what restrictions apply based on state and federal regulations and consult your legal expert before launching a campaign.

Protect Your Business with Business Insurance

Effectively using social media can help your business expand to new markets, so using it appropriately is critical to the success of your business. You can eliminate most of your worries when it comes to social media posts by protecting your business with commercial insurance. For instance, general liability insurance helps cover losses stemming from libel, slander and the use of celebrity endorsements without permission. Errors and omissions coverage helps protects your business if you make erroneous professional posts. You have many options to help protect your business while managing your social media accounts online.

Maintaining social media accounts is a great way to connect with your customers. If you maintain any social media accounts, remain mindful that your posts represent your business and posting false claims or slander about competitors can threaten your business. To be safe, fact check and purchase general liability insurance.

We’ll help keep your business safe. Call Insurance Providers at (417) 862-7700 for more information on Springfield business insurance.

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