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man typing on keyboardToday, the internet makes researching a business and shopping from the comfort of home much simpler. In fact, small businesses may get no recognition at all, if not for their online presence. Chances are your business’ website plays a large role in drumming up new business and retaining loyal customers. Given the importance of the site, you may face surprising losses if it crashes.

A website crash refers to any unexpected downtime, often due to power loss, software glitches, network failure, cyber-attacks or large spikes in traffic that surpass the website’s capacity. When your site crashes, you obviously lose the potential to earn money. But on top of that, you may lose customers as well if they choose to move on to a competitor rather than sticking around until the issue is fixed. Every minute a crash lasts is more time for reputation damage.

Want to prevent a website crash? Here are a few tips to help you out along the way.

Don’t look at your current traffic; rather, plan for the traffic you wish to have in the future.

Run tests with a tool that mimics traffic spikes before launching a promotion or new product.

Keep content management systems and other website software up to date to prevent glitches and improve speed.

Routinely back up your site’s databases so you can restore content easily if a crash occurs.

If your site has a data cap, you may consider contacting your hosting company to remove it. The extra cost may be worth the added capacity as traffic picks up.

In addition to protecting your site from a crash, you should also consider protecting your business’ digital assets from cybercrime. With hacking on the rise, cyber liability insurance is a wise investment for many businesses.

Learn more today. Call Insurance Providers at (417) 862-7700 for more information on Springfield business insurance.
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